Bernard Chaus Inc., a wholly owned subsidiary of Camuto Group, has signed a licensing deal with Item House Inc., a women’s and men’s outerwear firm, to manufacture and market women’s outerwear under the CeCe label.
The multiyear agreement is the first step in the extension of the CeCe better-priced brand into a full lifestyle collection.
The outerwear offerings include down, wools, transitional items, bonded fabrics and faux fur, wholesaling from $95 to $175. The brand will launch for fall selling.
Item House designs, manufactures and markets outerwear under the Trina Turk, Kristen Blake, George Simonton, Forecaster of Boston, Sachi, Metro, Blake and Pendleton labels. The outerwear collection will be shown in Item House’s showroom at 530 Seventh Avenue, Suite 807, in New York.
In addition to CeCe, Chaus’ apparel brands include Vince Camuto, Two by Vince Camuto, Chaus, 1. State, Cynthia Steffe, and CeCe by Cynthia Steffe.