Cherokee Links With Alessandra Ambrosio The model's midrange lifestyle brand, Alé by Alessandra, will make its debut in spring 2014. By Marcy Medina on February 5, 2013 Sherman Oaks, Calif. — Cherokee is linking with Victoria’s Secret Angel Alessandra Ambrosio to bring to market a midrange lifestyle brand, Alé by Alessandra, set to make its debut in spring 2014. This story first appeared in the February 5, 2013 issue of WWD. Subscribe Today. To continue reading this article... Subscribe Now Log In WWD logo This Article is Exclusive to Archive Subscribers To read the full article please contactWWD's Subscription Customer Service.