Chris DeMoulin was appointed executive vice president of fashion and president of MAGIC in January 2008. Managing MAGIC — which encompassed all the men’s shows, WWDMAGIC, Project, Sourcing, Pool and FN Platform — for more than four years, he was responsible for the growth and strategic direction of the MAGIC Marketplace, strengthening the alliances between exhibiting and retail customers, and developing initiatives that increased the marketplace value globally.
This story first appeared in the August 12, 2015 issue of WWD. Subscribe Today.
During his tenure, he oversaw the development, launch and expansion of FN Platform, the largest footwear trade event in North America, as well as significant expansion of Sourcing @ MAGIC.
In February 2012, DeMoulin was appointed executive vice president of customer development as well as president of licensing for Advanstar. He was given added responsibility for Advanstar’s Powersports and Automotive Groups in January 2013.
Looking back at how WWDMAGIC has evolved over the years, what would you say the biggest moment was for you?
The first show we opened in Central Hall was great, there was a sense of “elevating” the show, the potential for additional growth. Having the Concourse as the heart of the show, with great young contemporary brands like Free People, Levi’s and French Connection, was a huge highlight. We also had great digital installations and bloggers, and just that view…being able to look out over the entire show — was and still is very inspiring.
What’s your favorite memory?
I think my favorite aspect or memory is the overall buzz of the show — you constantly feel this energy all around you. With 17,000 buyers, packed from opening to close for three days, you just know it’s a thriving marketplace and business is happening all around. There’s a special energy in WWDMAGIC with brands like Desigual — whose passion and energy are incredible. They bring Barcelona to Central Hall and rock every show.