NEW YORK — The man in charge of Tibi, Frank Smilovic, is launching a new desk-to-dinner contemporary apparel line.

This story first appeared in the September 10, 2012 issue of WWD. Subscribe Today.

The line, called 4.collective, is slated to be the connection between the contemporary and bridge categories. The New York City-based company said the new collection targets the professional woman on-the-go in her 20s and 30s, who wants stylish work and on-trend evening apparel that makes her feminine and confident at the same time.

In a break from tradition in an industry that typically showcases the designer, the four designers behind the collection — with backgrounds in contemporary and luxury fashion — will remain anonymous.

The collection is set to launch in spring 2013, featuring dresses in Italian fabrics at price points between $275 and $335.

Smilovic, president of fashion firm Tibi, is the investor backing 4.collective. He’s also using the leveraging the infrastructure built at Tibi for the new line: a 20,000 square-foot warehouse facility in Georgia; technical design expertise and finance and human resource capabilities.