In an effort to support the shop-local movement, Eileen Fisher has launched a program with its specialty store accounts called Live Life Local that will take place Sept. 15.
The event aims to promote the shop-local movement by supporting small business owners who gave Fisher her start. The event will also introduce customers to leadership programs in their communities. So far, more than 180 specialty stores have signed up to participate.
“I’m grateful that boutique owners took a chance on my vision when I got my start,” said Fisher, noting that eight boutiques originally bought her collection at the Boutique show in New York. “They gave me great feedback and helped me deepen and grow. Personally, I love seeing the collection in a boutique setting mixed with other brands. That’s when things get really creative.”
Fisher, whose sportswear brand expects to generate $340 million in overall volume this year, does in excess of $19 million annually with specialty stores.
The “Live Life Local” program will be supported by advertising in The New York Times, Chicago Tribune and San Francisco Chronicle. It will also be promoted across Fisher’s social media channels and Web site, which will have its own page, eileenfisher.com/lll. The page goes live Sept. 1.
Participating stores will receive “Live Life Local” invitations, shopping bags, signage and community partner posters. Fisher will also give participating stores the opportunity to receive October deliveries early to presell before the event date. There is no cost for stores to participate.
Participating retailers are also encouraged to donate a percentage of the day’s proceeds to a local charity partner of their choice.
Fisher will also use the event to make a donation to Girl Talk, a national peer-to-peer mentoring program that helps teenagers build self-esteem and develop leadership skills.