The capsule — Eloquii for Stone Fox Bride — features five gown styles codesigned by Jodi Arnold, creative director for Eloquii, and Molly Guy, creative director for Stone Fox Bride. They will be available for customer orders in the Stone Fox Bride SoHo showroom in Manhattan beginning mid-April during Bridal Fashion Week. In addition, Guy will curate a selection of coordinating Eloquii occasion dresses throughout the wedding season on the e-tailer’s site.
Guy said, “We love Eloquii’s vibe, their voice and, most importantly, the fact that they’re dedicated to providing women sizes 14 to 24 with clothing that makes them feel foxy and on-trend.”
Stone Fox Bride’s fashion style is laid-back, with a touch of the bohemian aesthetic, while Eloquii is more feminine and tailored.
Arnold said the collaboration with Stone Fox Bride is in line with the company’s philosophy “that everyone should have access to good fashion — especially on a special occasion like her wedding day.”
Eloquii, based in New York and Columbus, Ohio, is a private firm that offers updated collections, as well as wide-width footwear and accessories, each month.
The site in November began a monthly Web series called “Style & Substance: Spotlight Series,” which highlights a customer’s personal accomplishments and shows how to style the new Eloquii offerings. The Web series began at the same time the firm printed its first style catalog.