ENK Vegas will grow its vendor base to 205 brands from 160 last year, as it introduces new elements and amenities to the show.
This story first appeared in the February 10, 2011 issue of WWD. Subscribe Today.
The company has tapped bloggers from Grungygentleman.com and Streetetiquette.com to write about the show in real time on their blogs, Twitter and Tumblr feeds. Additionally, the bloggers will style fashion tableaux on the show floor, mixing favorite pieces from different brands each day.
“The aim is for people who appreciate these clothes and care about these clothes to come and look at them and write about their favorites,” said Elyse Kroll, chairman and chief creative officer of ENK International. “We did it during the WSA [shoe show] these past few days and it’s been terrific.”
The upcoming edition of ENK Vegas will have a greater emphasis on men’s wear, with about 75 percent of the floor dedicated to men’s, added Kroll.
New brands showing at ENK Vegas include Hugo Boss, J. Lindeberg, Façonnable and the Portland Collection by Pendleton. Boss will show its Orange line, with an emphasis on denim, knitwear and leather for fall, said a company spokesman, in addition to Western influences on snap-front shirts.
ENK Vegas personnel will be outfitted in looks from vendors including Psycho Bunny, J. Lindeberg and Post’age Denim. Tattoo artist Kat Von D from TLC’s “L.A. Ink” reality show will make an appearance on Feb. 15 to promote her contemporary women’s label.
Continuing the rollout of ENK International’s trade show app, the Las Vegas show will allow visitors to download a show map and guide to their smartphone, with links to each exhibiting brand’s Web site.