By  on September 10, 2019

PARIS — For its first fashion show outside of France, AMI is headed to Shanghai. Signaling a fresh Asian thrust for the brand, the show will be held on Oct. 12, preceded by pop-up stores in Shanghai, Beijing and Chengdu, which will open on Oct. 1.

“We’re heading into our ninth year and the number nine is a lucky number for me so we decided to celebrate this anniversary rather than the 10th,” Alexandre Mattiussi, AMI creative director, told WWD.

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