Fabletics, the activewear brand cofounded by Kate Hudson, is expanding into dresses and swimwear for spring.
“Fabletics was built on performance. Our customers love our compression and lifestyle fabrics, and they’ve been asking us to expand our offerings — requesting dresses, in particular,” said Shaun Kearney, vice president of design for Fabletics. “We’ve taken our core fabrics and innovated the use of these performance and lifestyle fabrics to create our dresses and swimwear, offering women a new way to wear Fabletics everywhere.”
Hudson described the dresses and rompers as “easy, flirty and fun.”
“Our design team also worked hard to perfect the swim styles — they’re sexy and stylish, but comfortable to wear, and we have styles for every body type,” said Hudson.
Fabletics was cofounded by Hudson and subscription e-commerce site Just Fab. The swim and dress collections can be purchased without a subscription, but if one signs up for membership, there are certain perks and discounts, said a spokeswoman.
The dress collection, available April 1, features styles inspired by many of Fabletics’ best-selling pieces and caters to different activities, body types and style preferences. There are sexy and strappy dresses that shape the figure, using the brand’s signature compression fabric. There are also playful rompers and loose, relaxed maxis, as well as golf and tennis apparel. Dresses retail from $39.95 to $59.95.
The swim collection, available April 12, offers bikinis, one-pieces and cover-up. The line features nautical stripes, tropical prints and a jungle-themed collection of bold tribal prints. The swim collection includes a variety of bikini styles with two options: one has a narrower cut and another has full coverage.
The swimwear is made with recycled materials, featuring UV-protectant fabrics. Swimwear ranges from $39.95 for a string bikini to complete swim outfits that include a swimsuit and cover-up for $69.95.
The collections are available at fabletics.com, and Fabletics’ six retail locations at The Mall in Columbia in Columbia, Md.; Bridgewater Commons in Bridgewater, N.J.; Christiana Mall, in Newark, Del.; Saint Louis Galleria in St. Louis, Mo.; Kenwood Town Centre in Cincinnati, Ohio, and The Village at Topanga in Woodland Hills, Calif.