By  on May 22, 2017

DJs and producers Alain Macklovitch, better known as A-Trak, and Nick Catchdubs founded Fool’s Gold, an independent record label, 10 years ago. At the time, they had no idea the business would evolve into a full lifestyle company that includes an apparel collection, a Beats 1 radio station on Apple Music, and an events company — Fool’s Gold is known for its one-day festival called Day Off, which takes place in multiple cities.

“I don’t think that when we first decided to start a record label we thought we would have a shop,” A-Trak said. “But we were always fans of labels that were consistent brands and the kind of labels you wanted to represent with your clothing. So everything has been a pretty natural progression.”

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