By  on November 22, 2017

For the past couple of years, Joey Adler, the former chief executive officer of Diesel Canada, has been immersed in Millennial life while working on Dept. of Good, a for-profit retail ecosystem that will launch later this year. She’s used those findings to introduce Shades of Black with Trey Alligood, who serves as creative director and previously worked at Gents.

“Working with Millennials has inspired me to understand how we, the Baby Boomers, have lost completely the notion of less is more. For Millennials, life is about living. Not about amassing,” said Adler. “Living life and shades of black in its simplicity is actually full of fashion complexities. The pieces are so versatile and can be adapted to a variety of settings.”

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