Palm Angels, the Italian men’s wear label founded by Francesco Ragazzi, is bowing globally in a range of high-end multibrand stores.
The in-store launch will start in Paris, where Colette will dedicate one of its windows to the brand beginning Tuesday.
“The window will be decorated with a special installation featuring 40 gold skateboards,” said Ragazzi, who is also art director of Moncler.
Then, during June and July, customized windows and corners celebrating Palm Angels will be available at Selfridges in London; Dover Street Market, Eastnation and United Arrows in Tokyo; The Webster in Miami; Antonia in Milan; Koon and 10 Corso Como in Seoul, and I.T in Hong Kong. A special project will be also launched on Yoox Group’s Thecorner.com on July 7.
Ragazzi, who presented his first collection to buyers in January, published a photographic book, called “Palm Angels” and published by Rizzoli, last September.
“Everything started from the book,” said Ragazzi, whose images he began shooting five years ago of Venice Beach skateboarders, are included in the boo,k with an introduction by Pharrell Williams.
References to the skate culture mixed with most iconic preppy looks are the trademark of Palm Angels, which offers a new take on the signature American men’s wear style.
“I focused on men’s staples to create a range of high quality pieces with competitive prices,” said Ragazzi.
T-shirts, printed with images from the book, retail for 130 to 180 euros, or $142 to $197 at current exchange rate, Blazers are around 500 euros, or $549, while outerwear sells for 500 to 700 euros, or $549 to $768. The most expensive piece in the collection, which also includes updated chino pants, slightly flared jeans with a Seventies’ feel, sweatshirts with gold details and double-breasted blazers, is a super soft leather biker jacket showing a cannabis leaf, retailing at 1,400 euros, or $1,536.
“We used the cannabis leaf not because we are addicted to marijuana, but because it’s a symbol of the skate culture,” Ragazzi quipped.
The brand’s first spring collection will be presented to buyers and editors by appointment in June in Milan.