Two Southwest companies will make their fashion trade show debuts at the June 3 to 5 market at Fashion Industry Gallery, the downtown venue specializing in contemporary fashion and accessories.
This story first appeared in the May 20, 2010 issue of WWD. Subscribe Today.
Dallas cosmetics maker Susan Posnick will take a prominent spot in the lobby to touch up buyers’ makeup and simultaneously promote her wares to specialty stores.
“Before, we looked more toward apothecary, spas and salons,” said Posnick, a makeup artist who focuses on compact, easy-to-use cosmetics for time-pressed women. “But now, specialty retailers clearly see cosmetics as a great add-on sale and an impulse buy.”
Her signature product is ColorFlo, a powder foundation with a built-in brush applicator wholesaling for $32. The line also offers eye color, lipstick, blush, concealer and mascara.
Upstairs in the Shop booth show, Susan Pielsticker of Tulsa, Okla., has interpreted the positive affirmations of her popular “Simply Positive” Facebook blog into a line of bags and scarves called Mi Energia. Statements like “I am bold” are printed on cashmere scarves and the silk lining of her lambskin bags.
“I designed my accessories to outwardly project and inspire the subconscious mind,” Pielsticker said.
Made in Arlington, Tex., Mi Energia’s clutch, top handle, hobo and other bags wholesale from $100 to $300 and were picked up by Stanley Korshak. The cashmere scarves cost $75 to $100.
The Shop show will host more than 45 labels, including newcomers Decades Denim by Cameron Silver, a new jeans line from the Los Angeles vintage fashion impresario and a partner in Genetic Denim; Naem Denim Co., a minimalist jeans line made in Los Angeles, and All Black footwear.
In other news, French Connection and Joey Showroom plan to open permanent rooms in June. French Connection will split gallery 113 with handbags by George Gina and Lucy. Joey tested the market by showing in Shop and reps Black Halo, House of Harlow and other lines.
In addition, FIG will introduce a line of soy massage candles and jewelry by Whitney Thompson, a 2008 winner of “America’s Next Top Model.” Thompson will meet buyers Friday afternoon in Diana Warner New York showroom.
Story lines by Federico Mariel will launch a line of sherpa jackets called Coverings. Mariel feels the market will do brisk business in fall goods — especially fur, tunics, leggings, shirts, sweaters and coats — because many buyers have delayed writing orders.
“Retailers say business is improving and most are showing increases from a year ago, so that is positive,” he observed. “Still, they continue to be cautious because if there is a constant, it’s [that they have] great days followed by bad ones, a dynamic that keeps everyone in check.”
FIG is branching out with a new yoga studio run by Jessica Baxter, a certified instructor and FIG’s marketing director. The classes are geared for people who live and work downtown plus market attendees.