Joëlle Grünberg has been named president and chief executive officer of Lacoste’s North American division. She succeeds Francis Pierrel, who has just left the company.
A graduate of ESSEC business school, Grünberg, 44, began her career at Ernst & Young working in the luxury and distribution sector and was elevated to mission director, a role she also served at Deloitte and McKinsey & Co. Paris in 2000.
In 2003, she was named managing director of Louis Pion-Royal Quartz, which she reorganized within the Galeries Lafayette group, where she worked for seven years.
In 2010, she joined the Célio group to direct its Célio Club brand before joining Lacoste in 2013 as managing director for France.
“Thanks to Thierry Guibert, global ceo of Lacoste, I now have the opportunity to make a personal dream come true. The U.S. subsidiary is very key to the brand and it’s our major market in sales and volume. The U.S. is also a strategic location for the brand visibility and DNA due to René Lacoste’s history here,” she said.