Haney Pushes for Growth Via Social Media Campaign

Mary Alice Haney is moving her women’s line from evening gowns to daytime separates to social media.

For the three-year-old label bearing her last name, Haney is launching a social media campaign that allows customers to pre-order select looks from her fall 2016 collection. Launching Feb. 23 via Facebook and Instagram, the campaign features five pieces from her ready-to-wear collection as well as three couture styles, all of which will be delivered in four to six weeks.