Haute Hippie’s hitting the Hamptons.
The boho chic brand is the exclusive sponsor of an influencer-heavy brunch party at the Revolve House in South Hampton Friday.
Among the blogging crowd that will be on hand and decked out in the brand are Song of Style’s Aimee Song, The Chriselle Factor’s Chriselle Lim, The Trend Pear’s Eleanor Calder and Olivia Culpo.
Gary Epstein, executive vice president and chief marketing officer of Hilco Global, said the event will highlight the designs of the brand’s creative director Cady Vaccaro, projecting them out into the broader sphere of social media.
All told, the event is expected to have 25 million followers on Instagram alone.
Vaccaro took the creative helm of the brand last fall after Hilco acquired control of the then financially strapped Haute Hippie from its founder, Trish Wescoat Pound.
“The brand is kind of back with a vengeance,” Epstein said. “This is our first major push to support our retail customers and touch shoppers directly. We had a great sell-in for both spring and fall and have an expanded number of doors at Neiman Marcus. It’s the Haute Hippie boho look and feel, but Cady’s putting her stamp on it.”
The brand’s been reawakening after its corporate transition.
Robert Feinberg was brought on board as president in March, Haute Hippie teamed with Neiman Marcus and Polaroid for an Instagram-infused Coachella collaboration and its e-commerce site is back after a hiatus.
Feinberg came in with a mission to both elevate the product and to focus on the operational basics of shipping to stores on time.
“We want to make beautiful clothes and we want to sell them at regular price,” he told WWD this spring. “It’s possible to have the right product in the right retailers and do that. This is what the industry needs. We are at a crossroads in the industry and I believe regular price selling is very important.”