Heather Stefani has joined Anvil Knitwear as executive vice president of marketing, a new post.
Most recently she was with The Ledgemoor Group as a small business consultant. Previously, she was vice president and general manager of apparel for Starter and Mossimo, both of which are part of Iconix Brand Group, and before that was vice president, general manager for Nike Inc. Earlier in her career, Stefani was vice president of marketing at Champion Athleticwear, a division of Hanesbrands Inc.
At Anvil she will be responsible for directing the company’s corporate and product marketing programs, building overall brand awareness and managing communications and promotional activities. She will also pursue sponsorship and licensing opportunities, and work on corporate social responsibility initiatives.
She reports to Anthony Corsano, president and chief executive officer.
Anvil is a century old apparel brand and leader in the sustainable apparel industry with its AnvilOrganic and AnvilSustainable brands. Anvil has been ranked by the Organic Exchange as the world’s sixth-largest organic program for two years, and is the largest domestic purchaser of U.S.-grown certified organic cotton.