Johnnie-O has partnered with the Malibu Beach Inn and will outfit the employees in its sportswear.
The staff will wear polos, outerwear, wovens, pullovers and belts and the hotel will also feature and sell select Johnnie-O product in its on-site vitrine.
Additionally, the apparel brand has created a signature cocktail, the Johnnie-O Light & Sunny, that will be served at the hotel’s Carbon Beach Club bar.
The partnership also includes special booking packages. Guests selecting a premium beachfront room will receive a Johnnie-O polo and ball cap upon check-in when booked directly or online through the hotel’s web site.
“Like Johnnie-O, the Malibu Beach Inn epitomizes southern California and the lifestyle that it has to offer,” said John O’Donnell, founder of Johnnie-O.
“John and I have wanted to work together for a long time and I am pleased that this new project has allowed us to finally achieve that. Malibu Beach Inn and Johnnie-O are both lifestyle brands that together I believe will come to epitomize the smart-casual California look,” said Gregory Day, president of hospitality for Mani Brothers Real Estate Group and general manager of the Malibu Beach Inn.