Authentic Brands Group has a brand ambassador for its Juicy Couture brand — model Behati Prinsloo.
Prinsloo is the face of the I Am Juicy Couture fragrance campaign. As brand ambassador, the evolution of her connection with the brand will include a fashion capsule collection.
The capsule collection is expected to be available in spring 2016. The collaboration is the first of its kind since ABG acquired the brand in 2014.
The Behati capsule for Juicy Couture Black label will feature the model’s off-duty style with casual travel wear that mixes streetwear with the ath-leisure trend.
Nick Woodhouse, president and chief marketing officer for ABG, said, “Behati brings a fresh approach to Juicy Couture’s L.A.-inspired style. Her design sensibility combined with a tremendous global following make her an integral partner in Juicy’s 21st anniversary year.”
Prinsloo said she is “looking forward to working with the team on developing a line for Juicy girls around the world.”
