Juicy Couture is entering Canada with its first freestanding store at the Yorkdale Shopping Centre in Toronto.

This story first appeared in the May 13, 2010 issue of WWD. Subscribe Today.

The 2,100-square-foot store, which opens May 20, will showcase Juicy’s signature spirit and whimsical decor. It’s the first of what Juicy Couture anticipates will be several stores in Canada.

“We see the potential for at least three stores in Toronto within the next three years, and strategic expansion to other major metropolitan Canadian cities within the next five years,” said Laura Mays, senior vice president of North America for Juicy Couture.

While Juicy officials declined to give first-year sales projections, industry experts estimate sales could exceed $2 million in the first year.

Juicy’s summer women’s collection, which includes relaxed, romantic dresses, shorts and fresh designs on the tracksuit, as well as summer accessories, will be showcased in the new store. The boutique won’t be carrying Bird by Juicy Couture or the children’s Juicy Couture collection.

“Opening a Juicy Couture boutique in Canada was a natural progression for us,” said Edgar Huber, president of Juicy Couture. “We’ve had tight but successful retail distribution in Canada to date, and we knew the customer was ready for a freestanding Juicy retail destination.”

Juicy Couture already is sold at several better specialty retailers in Canada, and Bird by Juicy Couture is available at Holt Renfrew.

Yorkdale Shopping Centre, located in the heart of the Greater Toronto area, is Canada’s premiere regional shopping center. Among the stores at the center are Guess by Marciano, Esprit, BCBG Max Azria, Michael Kors, Hugo Boss and Mango.

Juicy plans to open 20 stores in North America this year. The brand, which is available in 60 countries, is expanding in the U.K. and will open a store in Kent, outside of London, and is negotiating for a shop on London’s Regent Street. Overall, the brand expects to have more than 160 Juicy freestanding stores worldwide by the end of the year.

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