Juicy Couture is headed to Russia.
This story first appeared in the April 10, 2012 issue of WWD. Subscribe Today.
The brand will open its first two stores in Moscow on Tuesday in partnership with JamilCo., a leading Russian luxury brand distributor. The grand opening will take place at GUM tonight. An additional Juicy store will open today at the Four Seasons shopping center.
LeAnn Nealz, chief creative officer and co-president of Juicy Couture, said, “Juicy has always enjoyed the loyalty of Russian customers who shop with us in London, New York and other cities,” so she believes the stores will appeal to Moscow women.
“As we continue to expand internationally, the Russian market will become extremely important to our brand.”
The 1,500-square foot mono-brand store within GUM will feature Juicy’s women’s categories, including ready-to-wear, outerwear and accessories as well as Juicy Kids. The 1,300-square-foot store at the Four Seasons mall will carry Juicy’s women’s categories.
Juicy Couture’s spring campaign model and Moscow native, Anna S. will attend the grand opening celebration at GUM.
Presently, Juicy Couture is available in 45 countries. The company has 85 stores internationally and 72 domestically.