Kenneth Cole Productions Inc. has signed a new expanded agreement with Haggar Canada Co. to manufacture, market and distribute men’s and women’s apparel and distribute men’s and women’s footwear, effective Oct. 1. Haggar Canada Co. will also produce, market and distribute men’s tailored clothing effective Jan. 1, 2017.
Haggar Canada Co. will manufacture, market and distribute under the labels Kenneth Cole Black Label, Kenneth Cole New York, Reaction Kenneth Cole and Unlisted, a Kenneth Cole Production. The agreement also calls for the establishment of Kenneth Cole freestanding stores across major markets in Canada planned for 2017.
In addition, Cole and Haggar Clothing Co. have renewed their licensing agreement in the U.S. for men’s classification bottoms under the Kenneth Cole New York, Reaction Kenneth Cole and Unlisted labels, which has been in place since 2003.
“Based on the excellent performance of our men’s classification business in the U.S. to date, we are pleased to extend our U.S. agreement through 2021 and expand our relationship to the Canadian market. This partnership supports our strategic global initiatives and we are confident that Haggar Canada will continue to contribute to our growth in this important market,” said Marc Schneider, chief executive officer of Cole.
This agreement follows the expiration of the term of the men’s and women’s apparel licensed held by The Jaytex Group since 2002 and the men’s tailored clothing license held by Empire Clothing since 2004.