NEW YORK — To celebrate International Women’s Day, Awearness, The Kenneth Cole Foundation will launch a retail and online donation program to raise money for mother and daughter clients of Help USA.

This story first appeared in the March 7, 2014 issue of WWD. Subscribe Today.

Beginning Saturday, the two-week program encourages customers to donate $10 in exchange for a 20 percent discount of their full-price purchases. Funds raised from the program will be used to send young women in need to leadership workshops. The workshops, run by the Girls Leadership Institute, teach women communications skills necessary to build healthy relationships and ultimately become leaders in their communities.

Kenneth Cole, a father of three daughters, said he knows firsthand how important it is to equip the next generation of young women with the skills to become tomorrow’s leaders. “Organizations like Help USA and Girls Leadership Institute are critical in making this happen,” said Cole.

As one of the U.S.’s largest builders and operators of transitional and low-income permanent housing, Help USA provides job training and social services for the homeless and victims of domestic violence to help break the cycle of dependency and enable clients to reclaim their lives. Funds raised from the program will send clients of Help USA to workshops run by GLI.

“At a time when homelessness among families is at an all-time high, investment in leadership and skills training for women and girls is especially important,” says Maria Cuomo Cole, chairman of Help USA and Cole’s wife.

All funds raised from the program will be donated to Awearness, The Kenneth Cole Foundation with the first $30,000 allocated to Help USA in support of GLI. Additional funds raised through the program will be donated to other charities worldwide.