TOKYO — Carol Lim and Humberto Leon hosted a series of events in the Japanese capital Wednesday, in celebration of the newly opened Kenzo store in the ritzy area of Ginza, as well as the launch of their first fragrance for the brand.
The two creative directors began by holding court with journalists and local celebrities in the store. Inside the enormous Ginza Six complex, which opened last month, the 2,690-square-foot shop is one of Kenzo’s largest in Asia. It is currently the brand’s only permanent retail location in Japan.
“Opening with this [Ginza Six] project was amazing. It’s such an incredible building, and I think the experience is going to be amazing,” Lim said. “For us, we were like, why didn’t [a Tokyo store] happen sooner? I think it was more just timing, not that we didn’t want to be here. And I think then hopefully we’ll be able to open more spaces here.”
Lim said Kenzo is looking at other key retail areas in Japan for possible additional stores, and that there may be new openings in the coming years. She said a store in Paris using the same new retail concept as the Tokyo outlet can be expected later this year.
The store features concrete, white cement, multiple colors of marble and plenty of mirrors. Whimsical details such as colorful tiger-striped rugs and chairs accented with shaggy fur complete the space. To celebrate the store’s opening, for a limited time there are also three botanical sculptures by flower artist Makoto Azuma on display.
The opening coincides with the launch of Lim and Leon’s first fragrance for the brand, called Kenzo World. The perfume uses a top note of raspberry, middle notes of peony and jasmine, and a last note of ambroxan, a relatively new ingredient in perfumery.
“It was amazing because for us we approached [the perfume] very similarly to the way we approach fashion. We were very involved in every single step,” Lim said of her and Leon. “We really did push the boundaries.”
Kenzo commissioned Spike Jonze to create the commercial for Kenzo World. The director’s brother, Sam Spiegel, did the music for the ad.
Later in the evening the festivities moved across town to a roller rink near the Tokyo Dome baseball stadium. There, Spiegel played a DJ set and local pop star Kyary Pamyu Pamyu performed. Special guests included actor Tadanobu Asano, Mademoiselle Yulia and photographer Mika Ninagawa.
More From WWD: