TORONTO — Sometimes a great idea comes without any warning. That was the case for Kotn cofounders Rami Helali, Mackenzie Yeates and Benjamin Sehl, who credit one sweltering summer spent in New York for opening their eyes to the need for a simple, affordable and socially responsible basics brand.
“Everywhere we looked we saw people wearing black and white T-shirts. It was part of the daily uniform,” said Yeates, who moved to New York from Toronto in March 2013 to become brand director at Watson & Co. Helali and Sehl also headed to Manhattan in 2013 to work in finance and the tech industry, respectively.
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit