Jeff Wheeler has joined Lacoste as vice president of wholesale. He succeeds Todd Bernstein, who left the company.

Most recently Wheeler was with Ralph Lauren as vice president of sales — golf and tennis. He began his career in sales at Fiji Water and later moved to Vineyard Vines, where he was vice president of sales — specialty stores, department stores, golf and tennis.

Wheeler reports to Joëlle Grunberg, president and chief executive officer of Lacoste North America.