1904 Future tennis legend René Lacoste is born in France.

1927 Lacoste, whose nickname is the Crocodile, for his tenacity on the court, makes a white polo shirt for his personal use on the tennis court, bearing an embroidered crocodile on the chest.

1933 Creation of the Lacoste company. Industrial production of the first Lacoste shirts, in particular the white “petitpiqué” cotton polo shirt, code-named the “L.12.12.”

1940-1946 Production is interrupted during World War II, but in 1946, starts again in the French market.

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