Leon Max Inc., a 38-year-old diversified apparel and accessories brand, has named Robert Bronstein as president of wholesale divisions, Leon Max Collection and Maxstudio.com, a new post.

Most recently, Bronstein was president of sales and development at BCBG Max Azria Group, where he worked 14 years. Before that he was executive vice president, women’s, men’s and private-label collection at French Connection and earlier was president of Richard Warren Inc.

At Leon Max, Bronstein reports to founder and designer Leon Max, who founded Max Studio in Los Angeles in 1978.

The company has 28 freestanding stores, including one in London, and sells such accounts as Belk, Dillard’s and Macy’s. Under Bronstein’s direction, the company plans multiple higher-tier divisions aimed at upscale department and specialty stores in 2017.

Bronstein will be based at the company’s New York office at 415 West Broadway, 4th floor.

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