Advanstar Fashion Group’s MAGIC trade shows will occur on a new, staggered schedule beginning in August.

This story first appeared in the April 9, 2012 issue of WWD. Subscribe Today.

The Project, S.L.A.T.E., Street, Menswear and Pool shows will take place Aug. 20 to 22 in the Mandalay Bay Convention Center. WWDMAGIC and FN Platform, which showcase women’s wear and footwear, respectively, will start a day later and run from Aug. 21 to 23 in the Las Vegas Convention Center.

The Sourcing at MAGIC show will occur over all four days, from Aug. 20 to 23, also in the LVCC.

“We have seen attendance increase 14 percent and exhibitors increase 39 percent in the last three years,” said Thomas Florio, chief executive officer of Advanstar Fashion Group, adding that the most important request from attendees was to provide more days for the Las Vegas shows.

Over the past six months, Advanstar has conducted research that revealed that 80 percent of attendees were cross-shopping the men’s, women’s and footwear shows. “Buyers wanted more time to interact with all the exhibitors and go to our seminars, which have been getting a lot of attendance,” said Florio. “We are broadening our schedule of seminars, which have been drawing 400 to 500 people to some of them, with standing room only.”

A new “Made in America” initiative will be added to the next sourcing show, said Florio, who is traveling to Washington, D.C., this week to explore the issue.

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