After a year of producing sportswear in-house, Haspel has turned to men’s wear veteran John McCoy to bolster its fledgling casualwear collection.
This story first appeared in the June 16, 2011 issue of WWD. Subscribe Today.
Neema Clothing Ltd., which holds the license for Haspel, has signed a three-year deal with Components by John McCoy to be its sportswear licensee.
“We’re taking another major step forward in our expansion of the Haspel brand,” said James Ammeen, president and chief executive officer of Neema. “The most meaningful and necessary step for the brand is sportswear. We started doing it ourselves and we treated it as a laboratory to show people what we could do. We produced a few pieces, but fundamentally we’re a tailored clothing house. We’re not in the cut-and-sew, knitwear or sweater business.”
The most logical choice was to turn to an expert in those fields. “John McCoy is very talented, has a great taste level and an excellent sourcing structure,” Ammeen said.
McCoy’s first collection for Haspel will be spring 2012. It will include wovens in cotton and linen, pants, walk shorts, swimwear, knit shirts, T-shirts and sweaters.
Jeffrey Ammeen, executive vice president, said the collection will include classic American patterns but in an extensive color range. “It will be consistent with the Haspel heritage but more updated,” he said. “It will be clean and not overdone with a lot of detailing.” The line will be designed to complement the company’s tailored clothing offerings, he added.
Retail price points will range from $89 to $150, and distribution will be focused on the upscale end of the market for both department and specialty stores.