TORONTO – Mexican men’s wear designer Paulo Succar is moving north and making Canada command central for his business.
The 26-year-old from León, Guanajuato Mexico has relocated to Toronto, where Succar plans to expand his brand across North America through strategic alliances and the creation of his first women’s wear collection.
“It just feels like Toronto is the smart place for me to be right now. The momentum here for men’s wear feels very good,” Succar said.
The decision comes, in part, after his spring 2015 collection made a strong impression on buyers and editors at the inaugural Toronto Men’s Fashion Week in August, now the eighth fashion week in the world devoted exclusively to men’s.
“Showing at fashion week really pushed me. It helped me decide how I wanted to move forward with my career right now,” said Succar, whose classic, masculine tailoring, bold graphics and strong signature prints have been his calling card since the launch of his ready-to-wear line in 2011.
The relocation also enabled Succar to forge ahead with collaborations south of the border, including a freelance alliance with designer Ricardo Seco and a new design deal with Artola, the Brooklyn-based footwear company.
“We’re making a capsule collection of printed men’s shoes for Artola, based on my prints. The line will be produced in Mexico and will be available in Canada for spring 2015,” said Succar.
Yet, it is his turn to women’s wear that has sparked the greatest curiosity of late in Succar, who was featured as one of the top 15 emerging designers to watch in the October issue of Vogue Mexico. With a launch expected for the spring 2016 season, Succar’s goal is to bend some rules in women’s tailoring and infuse it with the bold, irreverent patterns that have made his men’s wear so popular with celebrities such as Bruno Mars, Chris Brown, Kesha, Iggy Azalea and Solange Knowles.
“I look to a lot of things when I create my work — heavy metal, Goth, rock bands like the Sex Pistols, as well as Vivienne Westwood and Balenciaga, with whom I am obsessed,” said Succar. “But right now Canada is influencing me — the cold weather, the streets. I’m thinking of lots of black textures at the moment. I’ve got at least two collections brewing in my head.”
To do these projects made leaving Mexico inevitable according to Succar, who studied digital illustration at the Pratt Institute in New York and earned a degree in fashion marketing and communications at Barcelona’s Istituto Europeo di Design.
“When I was younger I had no access to any kind of amazing clothing in Mexico,” said Succar. “That’s when I decided to make my own clothes. Once I began people started to notice.”