Topher Gaylord, brand president of Mountain Hardwear Inc., the outdoor apparel subsidiary of Columbia Sportswear Co., has resigned, the company said.
The firm named Scott Kerslake interim brand president “while the company conducts a global search for a permanent brand leader.” In its most recent quarterly report, Columbia Sportswear said Mountain Hardwear sales had sharply declined.
The company said Kerslake has a “long track record of building strong brands and strong brand-centric organizations, including as cofounder and [chief executive officer] of the Athleta brand from 1997 to 2004, and as ceo of the Prana brand since 2009.”
Kerslake will retain his current ceo role of Prana while serving as Mountain Hardwear’s interim brand president.
Bryan Timm, president of Columbia Sportswear, said “Mountain Hardwear remains one of our most promising brands. We will be looking for a proven leader who understands the high performance demands of Mountain Hardwear’s consumers and who can help the brand realize that potential.