By  on September 18, 2018

Movêtes is among a new crop of crossover collections that are putting sports in sportswear. Founded by personal trainer and avid golfer Maureen Carruthers in 2016, the women’s ready-to-wear brand fills a white space in women’s golf attire while appealing to non-golfers for easy, tailored pieces that travel well. The brand is distributed through 125 wholesale accounts ranging from women’s wear boutiques to pro shops at elite country clubs, as well as trade shows such as Coterie, Stylemax, Capsule, PGA Merchandise and PGA Fashion.

“I wasn’t happy with my options at pro shops and figured other women felt the same way. Looks were dated and too sporty in overly bright colors, and they didn’t work off the course,” said Carruthers, who lives between Jupiter, Fla., and New York, where her brand is almost entirely produced with fabrics sourced from Italy. “I needed pieces that could go from a game to dinner, or any event really, and that work for travel since I’m on a plane all the time.”

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