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This story first appeared in the May 21, 2009 issue of WWD. Subscribe Today.

H Fredriksson
The Bar Showroom, Suite 410
Camel hair coats, silk printed dresses and organic cotton tops and camisoles; $40-$250.

The Bar Showroom, Suite 410
Neutral toned tops in imported silk jersey and mohair with lace overlay detailing; $36-$129.

Hayden Harnett
The Bar Showroom, Suite 410
Earth-tone silk dresses and imported leather shoes and purses; $40-$400.

Kate Cummings
Tricot Showroom, Suite 200
Cocktail dresses, silk camisoles and hand-embroidered wool jackets; $45-$130.

Kimberly Baker Jewelry
Tricot Showroom, Suite 200
Victorian era-inspired collection of laser-cut earrings, rose gold Zodiac necklaces and cuff bracelets; $23-$205.

Dallin Chase Agent 011, Suite 312
Feminine dresses, tops and vests in masculine textiles, adorned with lace trims and glossy buttons; $48-$260.

Erva Handbags
Agent 011, Suite 312
Artisanal Spanish purses in leather or exotic skins, finished with vintage hardware and wood details; $158-$980.

Ian Becks
Agent 011, Suite 312
Comfort-conscious T-shirts and hoodies in a variety of pastels and soft primary tones for summer and fall; $35-$65.

Morgan Oakley
Castillo & Co., Suite 630
Italian leather totes and clutches in bright colors with signature fuchsia lining and Italian hardware details; $92-$250.

Porridge Clothing
Castillo & Co., Suite 630
Knit and woven dresses and tops in ethereal prints and natural solids; $22-$90.

Prairie New York

The Great Room, Suite 321
Silk dresses, tunics and blouses in playful custom prints with semiprecious embellishments; $69-$169.

Wendi Reed
The News, Lobby F
Preppy skirts, knits and tops in a Nantucket-inspired pastel pallet; $150-$275.


Blush Lingerie Cynthia Adams Showroom, Suite 505
Lingerie collections including chemises, camisoles, bustiers, bras, thongs and cheekies in innovative laces and novelty fabrics; $9-$25.

Affinitas Intimates
Cynthia Adams Showroom, Suite 505
Chemises, camisoles and bra-panty sets in soft prints, lace and seamless fabrics; $5-$16.


Cynthia Adams Showroom, Suite 505
Fashion-forward full-busted bras in band sizes 20 to 40 and cup sizes C to GG in soft lace and trim combinations; $18-$24.

Babakul by Kym Gold Core Showroom, Suite 402
Collection of denim, corduroy and twill pants, vests and blazers; $68-$98.

KLA Showroom, Suite 704
Jewel-toned sweater line with leather and brass detailing; $80-$150.

Crème Fraiche
KLA Showroom, Suite 704
Cotton voile and silk blouses paired with comfortable casual twill and corduroy bottoms; $40-$70.

KLA Showroom, Suite 704
Printed dresses in sophisticated paisleys, geometrics and florals; $39-$79.

Knyt & Lynk
Theresa Matthew Studio, Suite 1004
Collection of Ts with Missoni-inspired details; $32-$62.

Left Coast by Dolan
Core Showroom, Suite 402
Soft jersey tanks, Ts and cardigans in muted heather tones; $18-$38.

SNT/Single Needle Tailoring

Laurie Hasson Showroom, Suite 700
Authentic Japanese denim and bamboo-and-cotton jersey blouses, Ts and button-downs in rich fall colors; $28-$49.

Freelook Watches Silver Touch Showroom, Suite A1092
Fashion watches from France featuring color bands, gold- and silver-tone bracelet styles, and Swarovski crystal faces; $50-$200.

Mavi Jeans

Suite B585
Contemporary denim and sportswear; $20-$70.

Karmel & Alden
Suite B541
Vintage-inspired, Los Angeles-based premium denim for women and men; $78-$82.