NEW YORK — Nouveau Collective, a small missy-contemporary show, held May 7 to 9 at the Art Gallery Space, 475 10th Avenue at 36th Street here, promotes new designers as well as a core of more established companies.
“It’s a small show, but people come here to see us,” said Sheri Tharani, sales manager at San Diego-based Zashi. “I’ve been coming here for eight years.” The company specializes in colorful polyester prints patterns with Native American motifs and fabrics covered with pastel dots, psychedelic flowers and wavy plumes. There are also loose-fitting jackets, crochet boleros and novelty knit sweaters with airbrush-style flowers, animal prints and zebra stripes combined with flowers embellished with delicate beading. Price points range from $20 to $48 at wholesale.
Windhorse features apparel and accessories handmade in Nepal, from cotton knit tie-dyed jackets, $18, to patchwork tops, $20. An embroidered top with leaves and rosettes is $22, and an olive tunic with embroidered flowers and drawstring pockets, $18. Necklaces are made of thick felt string with felt flowers and leaves sewn on, $15. Brown felt handbags are decorated with a large red calla lily and olive leaves. Another novelty is felt balls made into cushions, rugs, trivets and coasters.
Owner Mira Lama said she sells to boutiques and museum shops such as the American Museum of Natural History store. “The show is all right, compared to what’s happening in the country now,” she said. “I shouldn’t complain. Buyers wrote orders, but they wrote less, not as much as before.”
Sacred Threads imports separates — jackets, tops and bottoms — scarves and bedspreads hand-stitched from cotton and recycled silk in India. “We’re starting to branch out and do more in China,” said Michael Peattie, sales manager. “India’s become so expensive. Prices range from $6 for scarves to $46 for patchwork coats with embroidery.
Needle & Threads, a nautical-inspired line, is described by owner Eli Cameo as having “a touch of Burberry and a little Paul Shark. It’s very French. I travel to the South of France to look for novelty.” Cameo also sees Needle & Threads as an updated St. John and updated Ralph Lauren. “This kind of look is missing in the missy market,” he said. “It looks young.”
Needle & Threads items come in black, white and navy. Many tops have horizontal stripes. The looks are crisp and clean, such as a white micro fiber jacket with black zippers, a black cotton jacket with gold buttons and zippered pockets is very yacht clubby. There’s a striped top with an anchor made of sequins and black sequin cherries on another top. Prices for jackets average $30, and tops, $24.
Magdalena’s contemporary-missy collection features a cotton and spandex blend fabric. “We manufacture in the U.S.,” the designer said. “That’s been a big selling point. More people are looking for that.” Based in Los Angeles, the brand is priced from $22 to $55. “We sell to several catalogue companies including Poupourri Designs and Travelsmith,” she said.
Marcus and Marcia Lee, the mother and son duo which owns Dorman Fashion, specialize in jackets and coats imported from China. A range of styles are represented, from avant-garde and trendy to tunic tops, which were bestsellers, to one-button coats. There are 10 to 30 new styles each season, with prices ranging from $35 to $75.
“I just walked in and started writing an order,” said Cliff Harrison, who runs the stores at the St. Louis Art Museum. “I look for interesting fabrics and techniques and treatments.”