By  on February 3, 2010

In two weeks, Mary-Kate and Ashley Olsen will stage their first fashion presentation for The Row, and today their junior brand, Olsenboye, finally launches at J.C. Penney. Yet there’s still one more project to announce: a denim-based secondary collection under the Elizabeth and James contemporary label.

This story first appeared in the February 3, 2010 issue of WWD. Subscribe Today.

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