By  on July 16, 2018

A suitcase full of swim briefs — eight solid and four striped — has become the tipping point for one of luxury swimwear’s fastest-growing labels.

Solid & Striped, founded by Isaac Ross in 2012, has since grown to maintain a list of 400 global stockists — and that only accounts for half of the brand’s overall sales. The other portion comes direct-to-consumer, cultivated via the happy-go-lucky, fashionable personality that the brand articulates online.

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