with contributions from Melissa Drier
 on July 5, 2016

BERLIN — The last days of June were bright and warm in Berlin — and so was the start of the spring 2017 season during Berlin Fashion Week, which ran June 27 to July 1. Nine specialized trade shows, spanning men’s and women’s wear, contemporary, sustainable fashion, denim and sportswear; Der Berliner Mode Salon, and numerous events ran with the runway shows and presentations at Mercedes-Benz Fashion Week Berlin.

In the run-up to fashion week, expectations were down following multiple fashion-related bankruptcies and political instability, including Brexit. But against gloomy forecasts, the mood turned upbeat as the fairs drove innovation and sharpened their profiles, and visitor numbers remained stable with an increase of buyer quality, exhibitors said. Growing support from the industry and politicians for the fairs, the Fashion Council Germany and Der Berliner Mode Salon further fueled optimism as the city experienced one of its best seasons.

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