NEW YORK — “Who hasn’t got enough stuff?” Simon Collins asked the audience at the “Green: The Trending Color in Fashion” event Thursday.
Collins, dean of the school of fashion at Parsons The New School for Design and the moderator of the event at the Condé Nast auditorium, was making the point that fashion and sustainability don’t immediately seem to have much in common. “Vivienne Westwood once said, ‘Don’t buy my clothes,’ when she was asked what she’d do about sustainability,” he said at the event, which was sponsored by H&M and Vogue.
Collins asked panelists Helena Helmersson, H&M’s global director of sustainability, and Catarina Midby, global head of fashion and sustainability communication, what a company of H&M’s size can do about sustainability. Midby explained that new care labels tell customers how to save resources by washing in cold water with less detergent. “Do you have to get David Beckham to wash [clothes] with cold water on his chest?” Collins asked, referring to the soccer star, who poses shirtless in an H&M underwear and sock ad campaign. “We need to use our stores and Web site to communicate that we now have conscious labels,” Helmersson said.
Collins wanted to know if customers really care about sustainability. Julie Gilhart, a consultant to Amazon and other companies, said, “You have to get into [consumers’] heads. They all want fashion, they want something less expensive or sometimes more expensive. You take a trend like high-waisted jeans and give it to them. The younger generation is coming up and is more educated. Smart companies are going to be thinking about the future. They’ll be ready.”
Midby said awareness of green materials has grown among consumers.
The question of whether fast fashion, with its frequent deliveries, contributes to shoppers buying more than they probably need arose. “Fashion itself has slowed down,” Midby said. “It’s not like trends change every week. Consumers make their own style.” Helmersson added: “We try to reduce the impact of our footprint. Our garment collection [recycling] initiative is crucial for us.”
“There needs to be a fundamental shift in the way we consume,” said Jasmin Malik Chua, Ecouterre editor. “We used to buy clothes that last. We’ve also lost our ability to mend things and sew and knit. Some companies are starting to offer free mending services.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye