By  on October 8, 2019

PARIS — Paris Fashion Week topped social media scores over fashion month and overshadowed rival cities, according to a study by Heuritech.

The French tech company, winner of the LVMH Moët Hennessy Louis Vuitton prize at Vivatech in 2017, combined studies of hashtag and captions in Instagram with its artificial intelligence-driven image recognition technology that analyzes trends and products. It studied the Sept. 5 to Oct. 1 period, coinciding with the start of New York Fashion Week and running through Paris Fashion Week. The company sorted through more 40,000 images, videos and stories.

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