With all the synergies these days between the food category and apparel retailing, Peace Love World, a Miami-based lifestyle apparel and accessories firm, is giving the concept its own spin.
Starting next month, Peace Love World will manufacture an 100 percent certified organic cotton collection that will be available exclusively at Whole Foods Market. The line, titled “Good Food Good Mood,” consists of zip-up hoodies, pants, tanks and T-shirts retailing from $38 to $48. Each style combines Peace Love World’s signature inspirational affirmations with a feel-good, foodie spin. For example, styles feature sayings such as “Good Food. Good Mood,” “I Am Grapeful,” “I Really Kale About You,” “I Love You A Latte,” and “Kiwi Be Friends.”
“This is a positive, relatable and fun way to express the significance of healthy living and its role in our lives through fashion,” said Alina Villasante, designer and creator of Peace Love World.
Whole Foods stores in downtown Miami; Coral Gables; South Beach; Boca Raton; Palm Beach Gardens; Naples; Sarasota; and Altamonte Springs, Fla., will carry the collection.
“Our collaboration with Peace Love World has given us the chance to combine two of Whole Foods Market’s core values: offering the highest-quality organic products available and supporting our local producers. We also feel our customer base who already appreciates the health benefits of high-quality food will naturally appreciate the vision behind the ‘Good Food Good Mood’ collection,” said Rashne Desai, Whole Foods Market Florida’s regional vice president.