Perry Ellis International is bringing its dress shirt business in-house, ending its license with Smart Apparel (U.S.) Inc. at the end of this year.
This story first appeared in the May 28, 2010 issue of WWD. Subscribe Today.
On Jan. 1, 2011 Miami-based PEI will assume all aspects of the business under the Perry Ellis and Perry Ellis Portfolio brands. Smart Apparel, which made Perry Ellis dress shirts for two years, will continue to produce Perry Ellis branded suits, suit separates and sport jackets.
“As our Perry Ellis Collection business continues to gain momentum in the department store channel, we feel there are several new synergies within our current product assortment that can be leveraged to maximize our Perry Ellis business,” said George Feldenkreis, chairman and chief executive officer of PEI.