Phillips-Van Heusen Corp. has licensed Jensan Apparel Corp. to produce and market a full range of golfwear for men, women and children under the company’s Izod G brand in the U.S. and Canada. The first collection under the new association will hit green-grass shops, golf, tennis and sporting goods stores and specialty retailers in fall 2010.

“The active, colorful personality of the Izod brand has a long association with golf, and we’re confident that our new relationship with Jensan will give the Izod G label the direction and focus it needs to re-establish its presence and reach its very significant potential in the green grass and sports specialty channels,” said Allen Sirkin, president and chief operating officer of PVH.

The Palm Beach Gardens, Fla.-based Jensan was formed by Steven Banks, chief executive officer, and Gordon Peters, president, specifically to market the Izod G brand to the green grass and sports specialty markets. The two also own the Tehama golf brand and will utilize Tehama’s existing sales force and design team for the Izod G line as well. The Izod G license was formerly held by Tehama.

Jensan’s Izod G collection will consist of polos and other knit tops, woven sport shirts, pants, shorts, skorts, jackets and windshirts, as well as a selection of headwear.

In other golf news, Puma has created Puma Golf North America to distribute and license its golf apparel, footwear and accessories in the U.S. and Canadian markets. The first product under this new organization will hit golf specialty and sporting goods stores as well as online accounts in the spring of 2010.

“Puma is committed to the golf business,” said Bob Philion, global head of Puma Golf. “This move will take our business to new heights, strengthen our reach and focus our efforts with a core, dedicated team.”

Puma first entered the golf business in 2006.

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