LONDON – Ports is joining the see-now, buy-now crowd with the launch of a contemporary line known as Ports V, designed by the brand’s men’s wear creative director Milan Vukmirovic.As part of the change in strategy, Ports 1961 men’s wear will not stage a fashion show in Milan in January.The new label will feature bi-monthly, unisex capsule collections in an effort to be more reactive to a millennial customer base “for whom newness, exclusivity and accessible price points are integral to their contemporary fashion experience,” the company said.“Finally, it seems we are able to reject previously accepted doctrine and provide the consumer with exactly what they want, when they want it, rather than be dictated to by show calendars, market schedules and delivery times,” said the designer.Ports V will be focused on e-commerce, and the plan is to work in partnership with selected digital platforms. The first capsule drop is planned for March and will be announced via the brand’s social media platforms.The brand added that the e-commerce-driven Ports V label “emphasizes our commitment to engage with a new generation, at more accessible price points, as predictably they will be our core consumer in the next decade.”
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.