Phillips-Van Heusen Corp. said Wednesday it has licensed Arvind Mills Ltd. to manufacture and market men’s, women’s and boys’ apparel and accessories under the Izod brand in India and the Middle East.
This story first appeared in the February 17, 2011 issue of WWD. Subscribe Today.
The initial term of the license is through 2019, with renewal options that would extend the term through 2029.
Arvind, based in Bangalore, India, and a longtime licensee of PVH’s Arrow brand, will produce a wide range of apparel as well as accessories, such as women’s handbags and men’s and boys’ small leather goods.
The product range will be sold in India and in the United Arab Emirates, Kuwait, Bahrain, Qatar, Saudi Arabia, Bhutan, Madagascar, Seychelles, Oman, Yemen, Bangladesh, Nepal, Sri Lanka and the Maldives.
The license agreement also includes the development of Izod retail locations. Arvind, which also operates retail stores in India, has opened the first freestanding Izod store in that country, in Ahmedabad. There are more than a dozen shop-in-shops in department and specialty stores such as Shoppers Stop, Lifestyle, Central, Kapsons and Club America. The agreement also provides for a network of up to 100 freestanding Izod stores for the licensed territory over the next five years.
Allen Sirkin, PVH’s president and chief operating officer, said, “Based on our extensive experience with Arvind as a licensing partner and Arvind’s knowledge of consumers and retailers in India and the Middle East, we strongly believe that Arvind is the right partner for us in these emerging markets.”
J. Suresh, chief executive officer of Arvind Lifestyle Brands Ltd. and Arvind Retail Ltd., said his firm was “very confident that we can duplicate with Izod the enormous success we’ve had with Arrow.”