New York designer Rachel Comey has opened a monthlong pop-up shop at 123 Rue de Turenne in the Marais.
The two-floor space features her showroom upstairs, and a store downstairs selling her spring collection, including her cult favorite Drill jumpsuits, Fetes sheer tulle wrap skirts, double-breasted boxy blazers, and glossy leather clogs.
This marks the third store for the designer after New York and Los Angeles (she also wholesales to Nordstrom, Saks and several multilabel boutiques in the U.S. and internationally, but no department stores in Paris — yet).
Why Paris, why now? “We love retail and having that direct relationship to our customers,” said Comey. “I was thinking where else to open a store, and nothing had clicked yet…But then we always come to Paris for market, four times a year, and it was an organic decision to do our showroom as a pop-up combo, so even our own accounts could walk through and see the whole collection and space.”
The pop-up is open until March 18, and Comey is hoping to connect more to the Parisian community while she’s here. As a start, she is featuring in the shop the work of Berlin-based Ketuta Alexi-Meskhishvili, an artist represented by the gallery just down the street. She also released a zine to coincide with the opening, edited by Haidee Findlay-Levin, with essays by the British critic Zadie Smith and Canadian novelist Sheila Heti, who represent the designer’s thinking-women fan base.
“The mix of cafés, bookstores and galleries makes sense for our customers,” said Comey, who will be celebrating the 20th anniversary of her brand next year. In the meantime, she’s been amping up her shoe business with a new, made-in-Italy collection just hitting stores. Retail sales are double what they were at this time last year, she said. “We’re looking for opportunities to elevate into new categories. It’s a nice way of thinking about the next 20 years…finding those opportunities that when I was a young brand, I couldn’t have afforded. Now we can actually make these kinds of things.”