Robert Rodriguez wants his ladies to be covered 24/7, so he’s introducing a line called Edition at the Fashion Coterie show in New York today to fit the need for day-into-evening pieces.
This story first appeared in the February 21, 2012 issue of WWD. Subscribe Today.
“These are sexy, everyday pieces to complete a woman’s wardrobe that will sit with my signature line,” he said.
The 50-piece line, featuring body-conscious separates, soft suiting, dressed-up knits and dresses, will wholesale from $195 to $395.
“The main thing about the line is that it is sexy and comfortable,” said Rodriguez. “It is still on-trend, but these are more seasonless pieces a woman can wear again and again, whereas my other line is more fashion-driven.”
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Fitted jackets, leggings and high-waisted skirts with flattering seaming come in stretch leather and sleek techno fabrics, as do little black dresses. But even the basics aren’t so basic. T-shirts are either draped, twisted or layered and come in a viscose blend that Rodriguez calls “cashmere touch.” Crisp white shirts have details such as wrap closures, extended plackets or twist fronts. Cupro dresses feature asymmetric hems and twist backs. The palette is neutral — black, white, gray, blush, bordeaux and navy. For textural contrast, there are silk burnout tops, silk animal-print dresses and clean-lined sequined tops and dresses.
“It’s everything a woman needs to start her day and end it,” he said, noting target distribution is among better department stores and specialty boutiques.