By  on September 20, 2017

Sene, formerly known as Suitable, is bringing its customization capabilities to the women’s market. And although Ray Li, Sene’s founder and chief executive officer, said he’s targeting a customer who isn’t shopping at Zara, his ultimate goal is to be the Inditex of custom apparel.

“We want to produce runway-inspired custom product with a quick turnaround,” said Li. “The person we are trying to reach isn’t actually a custom shopper, but they gravitate to the product because of its unique design merit and they love the idea that it’s a piece they would buy as ready-to-wear but it will fit better.”

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