By  on December 21, 2018

PARIS — Ramping up a push for sustainable fabrics, Hennes & Mauritz and Inter Ikea Group have brought in a new industrial partner to scale up production of new wood-based textile fibers.

Store Enso, a traditional wood and paper company that has shifted to the business of renewable materials, joined the H&M and Ikea-owned venture, called TreeToTextile AB, according to a joint statement from the companies.

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