MILAN — A global bazaar of 146 fashion talents plucked from six continents displayed their creative spring collections at the 10th edition of the Super talent scouting and research trade fair at The Mall in Milan’s Porta Nuova area, running Sept. 23 to 25. Fair organizer Pitti Immagine and its collaborators increasingly vet prospective exhibitors for original stories, creativity, culture, craft and social content to fertilize the roots of the fashion system.
“This trade show was born of the idea of doing real scouting,” said Raffaello Napoleone, chief executive officer of Pitti Immagine, the Florentine group that organizes the fair. In his mind, that meant not only connecting promising labels to buyers but also showcasing a pool of talent for recruitment. Many Super exhibitors have already been asked to do special lines for notable brands, Napoleone reported.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion